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Tuesday, January 8 • 12:00pm - 12:30pm
The Scoop on Content Marketing: From Ideation to Influence

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Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing. But many still struggle with it: How to create the kind of content that truly engages audience; how to create content in a way that's sustainable and repeatable for enterprise; and how to leverage content all across the social web. In this team session, Ann will share how to create the kind of stuff that is truly worth sharing. Then, Michael will address how best to amplify and leverage your efforts: How do get the most bang for your buck? How do you best match the message to the medium? 

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Ann Handley

Chief Content Officer, MarketingProfs
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Michael Terpin

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Tuesday January 8, 2013 12:00pm - 12:30pm PST
BusinessNext (Miranda #3)

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