In this session, I will share how I have successfully used podcasting to reach out to the construction industry, a niche that is still struggling to find its voice within the new media. I will show how to turn the lack of familiarity with podcasts and new media into a huge opportunity to educate and connect with your target market. I will share with the audience the ways in which I have used my podcast to turn my target market into a loyal audience who now help me spread the word about me and my business worldwide.
