Not every blogger sets out to create a brand, sometimes it just happens based on your passion, drive and authenticity. As the creator of Afrobella.com, I did not start a blog intending to eventually become a "brand," but it happened organically along the way by staying true to who I've always been. In this session I will share the advice and insight I've learned that has helped me make my niche my own, and become a respected brand in my own right -- and I'll tell you what that now means.