New Media Expo

When Amy Lupold Bair created the Twitter Party marketing concept in 2008, giveaways on Twitter did not exist and companies weren’t engaging Twitter users with organized events. Within six months of her first Twitter Party, a community of thousands of twitter party-goers had developed and brands were lining up for the chance to engage with this suddenly very important demographic. This session will outline the community building lessons that have come from over four years of audience growth and outline the resulting strategies.