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Sunday, January 6 • 3:00pm - 4:00pm
Scott Monty, Global Head of Social Media for Ford

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Ford Motor Company has always been at the forefront of groundbreaking efforts in social media. Last year, their CMO came to talk about that. This year, Scott Monty, Global Head of Social Media for Ford, will give an update on Ford’s progress, share what they’ve learned when launching two major vehicles – the Ford Escape and the Ford Fusion – in a single year. Scott will share a few secrets that any companies can adopt for their own purposes, and may even have a surprise or two for attendees who are tuned in.

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Scott Monty

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Sunday January 6, 2013 3:00pm - 4:00pm PST
01. General Session (Brasilia #4-7)

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