The 2012 U.S. elections highlighted some important changes in America--and also some important lessons for marketers. In this session you'll hear from Tom Webster, the Vice President of Strategy for Edison Research--the sole provider of Exit Polling data for all major news networks. Webster will take attendees behind the scenes for a look at how social played a role in politics, and the lessons that marketers can take home as a result. Attendees will also gain key insights into the great shifts happening in the American population, and the implications of those shifts.
All Access Pass Required. Click here for details.
