New Media Expo

Shani Higgins, CEO of Technorati Media, shares highlights and important findings about the state of digital influence and the opportunities for influencers and social content creators in 2013.  Learn what 6,000+ influencers, 1,200+ consumers and 150+ brand marketers have to say about the business of influence.

All Access Pass Required. Click here for details.

Successful bloggers don’t just blog anymore - they’re everywhere. The panelists in this session will share how podcasting, in particular, can take your blog and brand to the next level, helping increase the size of your online community with this overlooked, but powerful and untapped medium.

What happens when the 800-pound gorilla decides to make a web series? Well, everyone knows how well animal videos do, so it’s a good bet that a lot of people are going to watch. If you’re an indie producer, you’re never going to trump that kind of banana budget. But rest assured, it’s a huge playground and there’s room for everyone. Learn strategies to help every show find an audience. 

Let’s face it: the world we live in is multifarious. When your work involves posting videos online, you’ve just added a new, ever-changing layer of complexity to your life. What should you know about keeping out of trouble when it comes to copyrights, contracts, and collaborations? Legal professionals will answer your questions. 

More than smarts, money, hard work, good intentions or even charisma, to stay sought-after in our increasingly complex yet connected world, hone two vital abilities, other than your strongest talent. They are your quotability and your capacity to collaborate with diverse people around sweet spots of mutual benefit.

All Access Pass Required. Click here for details.

All Access Pass Required. Click here for details.

All Access Pass Required. Click here for details.

YouTube. It’s so simple: just upload a video and wait for the clicks, right? Sure, if you have an adorable child who’s being bitten by his brother, or a talking dog who wants a treat, or you’re a South Korean musical artist with a fascinating dance move. For the rest of us, there’s a little more to it. Learn the tips that will help you build your YouTube channel into a serious piece of online real estate.

All Access Pass Required. Click here for details.

Contrary to everything you’ve been told, your brand has very little to do with you. Instead, the most powerful brands are All About Them, created to resonate with their audiences and compel them to respond favorably. The world’s greatest brands, from companies to celebrities, use this simple secret to create their most successful futures. Spend an enlightening few minutes with brand guru Bruce Turkel and learn how you too can harness the power of All About Them.

All Access Pass Required. Click here for details.

All Access Pass Required. Click here for details.

Directors are responsible for the look of a show in all of its myriad facets. If you want your web series to shine, you’ll want to hear from these visionary directors who will illuminate their process, thereby lighting a path for you. 

The market for apps is astonishing. Even though there are a gazillion of them, the appetite for more continues to grow. So how can you capitalize on this trend by making a relevant and income-producing app that will boost awareness and engagement with your show? Exactly.

All Access Pass Required. Click here for details.

All Access Pass Required. Click here for details.

Audience Q&A for Scott Abel, Yaacov Cohen, and David Goldsmith

Ford Motor Company has always been at the forefront of groundbreaking efforts in social media. Last year, their CMO came to talk about that. This year, Scott Monty, Global Head of Social Media for Ford, will give an update on Ford’s progress, share what they’ve learned when launching two major vehicles – the Ford Escape and the Ford Fusion – in a single year. Scott will share a few secrets that any companies can adopt for their own purposes, and may even have a surprise or two for attendees who are tuned in.

When: Sunday, January 6th at 10:00 p.m. - Midnight
Where: Lavo Nightclub, Las Vegas http://www.lavolv.com/Index.aspx
In The Palazzo Hotel: 3255 Las Vegas Blvd. South, Las Vegas, NV 89109

Venue Sponsor: Tao/Lavo

Refreshment Sponsors: Guinness Black Lager and u4rik Vodka are providing beverages until Midnight.

Do you have what it takes to be Army Strong?!

Get ready to work – push-ups, jumping jacks, planks and more! This is your chance to work out with the real deal. Kick off your New Media Expo conference experience with a PT-inspired workout with U.S. Army Soldiers that will make you sweat and feel Army Strong.

This unique opportunity will give you a taste of what it's like to work out with the best of the best. These dedicated Soldiers will take participants through a one-hour Army PT-inspired fitness routine with calisthenics and interval training and will leave you feeling energized for the day (modifications will be available and all fitness levels are welcome).

Going Bananas with Guy. This fireside chat with Guy Kawasaki and Mark Fidelman is guaranteed to educate, entertain, and enchant. We'll be covering a wide range of topics from using social media to build a Guy-like platform, the mega battle between Facebook and Google+, Apple versus Android religious issues, and the dumbest things you can do with social media.

John Hagel, director Deloitte Consulting LLP and co-chairman of the Deloitte Center for the Edge, and Eric Openshaw, vice chairman and U.S. Technology, Media & Telecommunications leader for Deloitte LLP will discuss how using the increasing detail available through social data, companies can become a trusted advisor to their customers by developing a deeper, holistic understanding of their needs.

All Access Pass Required. Click here for details.

 

 

Useful, immediately applicable insights for bloggers who would want to reach out to international audiences: how, when, topics, voice etc + how to monetize with an international audience… Focus on European perspective from a US point of view.

This session will look at the emerging voices in military blogging and new media.  After a decade-plus of war the first person voices and commentary have changed.  Who are these new bloggers and what are they saying about our military mission?  How are different from the previous generation of milbloggers and who have they been inspired by?

You dream of shooting videos for a web series, or a blog, or a channel somewhere and then sitting back and watching the view counts rise. Good plan. But, how does someone get started in the first place? What should you know before you hit record? This panel will get you up to speed.

You want to make a web series. Cool! Now, how are you going to pay for that? Should you reach out to brands, do some serious crowd-funding, enable 2-minute pre-rolls, or have an earnest talk with your parents? Well, if your parents are willing, go with that option. Otherwise, you’ll need to hear from this panel.

Interview with Sam Fiorella, Jennifer Beaupre and Luke Hohmann. Moderated by Mark Fidelman.

All Access Pass Required. Click here for details.




 

Interview with Brian Wong, Jack Bicer and Dorron Mottes. Moderated by Michael Krigsman of the WSJ.

All Access Pass Required. Click here for details.




 

Thanks to their mobile lifestyle, military members – and their families – turn in overwhelming numbers to blogs and social media for information and moral support. How do you capture (and keep!) this hugely diverse population with very specific interests? Learn how to attract or grow a military audience as you expand your readership while making blogging pay.

• Learn why blogging military means always writing for a reason.
• Use military audiences to get read more and, in turn, get paid more by taking your blog to the next level.
• The military is always a hot topic – develop creative partnerships that will help you take the national stage.
• Discover four surprising topics for military audiences on which you can write a post today.

EntrepreneurOnFire is a business podcast that interviews today's most inspiring and successful Entrepreneurs 5-days a week. The host, John Lee Dumas, had an "AHA" moment while driving to work one day. He had run out of content and realized that there must be others like him who would love to have a fresh episode awaiting them each morning for their daily commute to work.  EntrepreneurOnFire was born, and John will walk you through the step by step process of how he launched in September of 2012 with 0 fans or followers, built up a base of over 100,000 unique downloads every month with a lineup consisting of the likes of Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Chris Brogan, Guy Kawasaki and many, any more.

Hollywood agents who are on the forefront of the new media revolution discuss the serious opportunities and challenges out there in the fast- moving, digital landscape.

Whether you are looking for a sponsor, studio, network or just going it alone as an independent producer, developing and giving an effective pitch is a critical skill. The International Academy of Web Television works with its members to create pitches that get results. Watch two IAWTV-member producers bravely pitch their web series to a panel of experts and get honest feedback. 

Interview with Susan Borst, Andy Levey, and Jon Dick.  Moderated by Steve Faktor (Forbes).

All Access Pass Required. Click here for details.

Interview with Dion Hinchliffe, Mike Edelhart, and Jacob Morgan. Moderated by Kare Anderson.

All Access Pass Required. Click here for details.

Interview with Ethan McCarty and Vala Afshar. Moderated by Michael Krigsman.

All Access Pass Required. Click here for details.

This section will feature a robust discussion on how blogs, social media, and online email campaigns impact military compensation and benefits, transition assistance, VA programs, and military health care legislation and policy.

Interview with Marcy Massura, Kendra Bracken-Ferguson, and Dorie Clark.  Moderated by Christine Crandel.

All Access Pass Required. Click here for details.

Interview with Bahram Nour-Omid, Guy Kawasaki and Mari Smith. Moderated by Mark Fidelman

All Access Pass Required. Click here for details.

When podcasting was a new thing, I created a show that lasted all of six shows and I hated every second. A few years later, I gave it another try...and now I look forward to every hour of the week I spend behind the microphone.

If you made your own false start in podcasting -- or if you've never even given it a shot to begin with -- my story might help you out. What lit the spark for me? It was the right people, the right expectations, the right amount of support, and the ongoing process of building a home studio that can respond to my goals and desires.

Everyone wants their apps, content and more to go viral on the social web, but how do you make that happen? I'll share lessons we learned from taking the Shorty Awards from 0 to millions of unique visitors with no marketing budget. We'll dig into how you can design apps and content to have maximum viral potential. I'll also cover how social media content ties into traditional PR and SEO, and a few great tools you can use to get started.

Takeaways:

How to build virility into products you make before you release them.The best hooks into the big social media platforms.How to integrate viral growth into the rest of your marketing (PR, SEO, advertising, etc.)

You know they're out there -- the kind of fans who will follow their favorite projects, creators and stars to the ends of Middle Earth. But attracting their attention and their loyalty isn't easy. Learn the tips you'll need to win them over and keep them coming back, click after click. 

Every great piece of entertainment starts with a great story. But how to get that story out of your dreams and onto the page -- there’s the rub. Hear from some of the brightest online scribes on how they utilize this new medium to its best advantage. 

Interview with Rob Tarkoff by Christine Crandel.

All Access Pass Required. Click here for details.

Interview with Justin Levy and Jas Dhillon and Mark Miller. Moderated by Steve Faktor.

All Access Pass Required. Click here for details.

All Attendees Invited!  Will be located in the New Media Lounge.

HDFILMS INC. is production company, founded by Jace Hall, that is primarily focused on creating premium online content as well as film, television, and videogames. HDFILMS maintains numerous direct distribution relationships with top destinations such as Hulu, IGN, Xbox Live, Sony’s Crackle, and LA METRO via Transit TV.
But how did this start years ago? How did HDFILMS take its first online show, the video game centric series The Jace Hall Show, from a single 5-minute pilot to a five season run with over 80 episodes, while converting that series into dozens of other online originals including Hulu’s The Morning After, Warner Bros. Computer animated series Chadam, Alicia Marie’s Cardio World, Stan Lee’s FanWars, our new 8 camera live-steam gaming show “1337LoungLive” and dozens of other online projects past, present and future? Please come find out!
If you are just starting to make content for the web or have been doing it for a while, come join Todd Roy, Alicia Marie, Rick Fox, Jen Chang and Matt Vascellaro for the ultimate information exchange.

Podcasting gives storytellers instant, free distribution to a worldwide audience. NYT best-selling author and podcast novelist Scott Sigler shows you the art of modifying your content specifically for this medium, and how to produce a stories to give maximum entertainment value at a minium expenditure of time and money.

Whether you blog for business or personal use, you need a consistent stream of strategic content attracting people to it to be successful. Using SEO-based tactics effectively, a blog with excellent content will appear organically on major search engine queries, bringing an ideal audience to your site without spending major money in web advertisements. However, the process isn’t easy in a quickly evolving industry. SEO is one of the most change-heavy practices in the professional world, making it increasingly difficult for bloggers, online marketers, and content producers to keep up with shifting demands of search engine algorithms, and efficient keyword-phrases.

Helping beats selling. What if your marketing was so useful, customers would pay you for it? With research and data, clear language, and vivid examples from a multitude of industries and company types and sizes, this engaging, enthralling, and hilarious presentation from master storyteller Jay Baer will show how marketers need to embrace an entirely new philosophy to be successful in the era of self-serve information. A presentation that will change the way you think about content creation and the relationship between your company, blog, or community and its audience. Don’t miss Youtility.

Facebook ads work. It’s a fact. And with Facebook's new and improved "social ad" opportunities, you can get in front of your perfect audience, even with a small budget and limited resources.  Did you know that there are MANY different strategies for Facebook ads? From more blog readers, to a stronger online community, to more leads and bigger sales, Facebook ads can be your secret weapon.  However, just like anything in business, you need to know the lay of the land before you dive in. Once you know how to set up your Facebook ads, your opportunities are endless.

With even the biggest budget entertainment projects, time and money can be a challenge (*cough* Cameron), but for web series, it’s that proverbial, pesky elephant in the room. For actors, this means you usually don’t get a lot of takes to deliver a great performance. Learn how the best of the best get it done! 

So you want to make a live show? Technology has made this not only possible, but easy for everyone with a power button, broadband and a web cam. But what if you want to make a great live show? Well, that’s another thing entirely. Get some critical advice before activating the red light. 

It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options - big publisher, small independent press, self publishing - that it's hard to keep the end in mind.

This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We'll discuss everything it takes to get noticed and get published in today's changing landscape.

NOTE: This is a super workshop that will last 2 hours!

It’s becoming harder and harder to keep up with social media legal 
developments - and what these changes mean for you and your business. Recent new laws and legal cases have changed the obligations of online content
producers, created new responsibilities for employers, and created privacy implications. In this practical session, a panel of attorneys will discuss in plain 
English what recent changes in the law mean for you and your business. 

This just in: "SEO is Dead", "There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels. 


This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success. 

What’s it going to take to turn you into a contender in the highly competitive world of online entertainment? Well, for one thing, you’ve got to start with a great idea. After that, it's about having the knowledge and skills to carry it out well. If you'd like some short cuts to world wide web dominance, then this is the panel for you. 

When it comes to the web, a crystal ball has a hard time keeping up. Things are changing so fast, you need a G-suit to take the ride and survive. Hear from some of the smartest thought leaders in the space about where they think this is all headed so that you can type "First" when the blog of life writes yet another new post.

Vivek Bhardwaj from RIM (BlackBerry) will discuss Creating An Effective Social Mobile Experience

Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing. But many still struggle with it: How to create the kind of content that truly engages audience; how to create content in a way that's sustainable and repeatable for enterprise; and how to leverage content all across the social web. In this team session, Ann will share how to create the kind of stuff that is truly worth sharing. Then, Michael will address how best to amplify and leverage your efforts: How do get the most bang for your buck? How do you best match the message to the medium? 

Interview with Linda Sherman, Jessica Gioglio, and Dr. Natalie Petouhoff. Moderated by Dorie Clark.

All Access Pass Required. Click here for details.

In this session, Chief of Staff to Arianna Huffington Daniel Koh will detail The Huffington Post's "What is Working" initiative, a movement that is engaging members of the private, public, and nonprofit sectors in a vibrant conversation on solutions to America's jobs crisis.

Dan will detail the initiative from conception to execution, including the vital role blogs have played in the initiative, as well as how to effectively engage readers for social change.

When Amy Lupold Bair created the Twitter Party marketing concept in 2008, giveaways on Twitter did not exist and companies weren’t engaging Twitter users with organized events. Within six months of her first Twitter Party, a community of thousands of twitter party-goers had developed and brands were lining up for the chance to engage with this suddenly very important demographic. This session will outline the community building lessons that have come from over four years of audience growth and outline the resulting strategies.

We all know a picture is worth a thousand words, so what is an infographic worth? John T. Meyer, founder of Lemon.ly, a visual marketing firm, looks at the role of infographics as part of your content strategy and the value they can provide for your audience. The session will focus on the key elements of a successful infographic and how YOU can get started making your own infographics today.

From Righthaven, to the Oatmeal to FTC Guidelines, bloggers have become part of the frontline in the leading internet legal battles over intellectual property rights, harassment and deceptive practices. This session provides an overview of the latest developments in the law and legislation and provides guidance on how to avoid most major legal minefields.

In this session, podcast and new media attorney Gordon Firemark reviews ten recent legal cases affecting podcasters, bloggers and media producers and how they do business, protect themselves, and stay out of trouble.

Comedy is tough. Everybody knows this. But it’s also one of the most popular elements in fiction. If you can make listeners laugh, you can say almost anything and keep them coming back for more. Comedy can humanize characters. It can break through a listener’s prejudices and assumptions. But comedy is about more than just the words the characters say. Voice actor delivery and choice of music and sound effects all work together to achieve that ultimate goal – your listeners, wearing their earbuds, laughing out loud to the puzzled stares of onlookers.

Everyone wants the “killer” blog. Even if the content is fantastic, a bad blogging experience can turn off potential readers and/or clients. The good news: a good blog doesn’t have to cost a small fortune. Mitch Canter has been designing WordPress blogs for 5 years, and is dedicated to showing bloggers and business owners the best way to get the most out of their blogs. He’ll walk through the basics of choosing a good theme, working with plugins to get the best functionality, and some best practices on to make your blog’s look and feel as good as its content.

In this workshop, you'll get on your feet and gain confidence speaking on camera. Guided by Monica McCarthy, an actress turned director and producer of web videos for entrepreneurs, you'll learn how to "act natural", ask better questions, deal with nerves, and write scripts for your blog or business that your audience will actually want to watch. In this workshop Monica will also offer critiques of current web videos. This is not to be missed if you want to add videos to your websites!

If you were going to design the perfect couple, it would have to be the pairing of alluring Social Media with charming Web Series. Why do they go together so well? And how can you strengthen and improve their ties to your advantage? Let the pros counsel you while we head out to find a Vegas chapel…

This session is a very practical session, helping individual professionals gain insight in how they can build their PERSONAL BRANDS to boost sales, increase visibility, get media attention (and more).

You'll get 5 specific steps and 17 practical tips to GROW your BUSINESS through personal brand building in 2013 (you might even laugh bit).

Inventing the Future WebTV Show:

http://youtu.be/imxTj2MVgEE

Inventing the Future with Robert Tercek is about what’s next after what’s next. The series will launch live during New Media Expo in Las Vegas on January 8, 2013.

Media visionary, Robert Tercek, goes deep into the labs and garages of the world to show you where our universe and society are going. The program showcases the newest emerging trends in science, medicine, technology, media and entertainment with topics ranging from the robot car to the future social network.

Dubbed the “TV Anarchist” by The Industry Standard and named one of the “Digital Dozen” most influential players in new media by Variety, Tercek has been an acclaimed industry leader across every digital platform: MTV, OWN, Sony Pictures, satellite television, broadband, gaming and mobile networks. He is a voting member of the Academy of Television Arts and Sciences.
Tercek and LiveLab collaborated to create a brand new live web TV show that’s as futuristic as its subject matter.

“Inventing the Future is not exactly a TV show,” said Robert Tercek. “Think of it more like an example of what comes next after TV. It’s a show that is designed, from the ground up, to incorporate social media, gaming and live interactive features that will give the audience a meaningful way to participate. A little futuristic, maybe? Perfect. That’s what the show is all about.”

“Every element of the show experience serves its namesake of invention,” said Barry Krause, CEO and founder of Suite Partners Inc. and its LiveLab Network. “For example, it’s not just the first news show with its own live band, we invented a new musical form: live composition sound design. The band, led by seven-time Grammy winning drummer, composer, and professor, Paul Wertico, is appropriately named Paul Wertico and What’s Next.”

When: Tuesday, January 8th at 8:00 p.m. -11:00 p.m.
Where: db's Pong & Pool, Las Vegas http://www.dbspongandpool.com/
Planet Hollywood Hotel & Casino, Inside the Miracle Mile Shops
3663 S. Las Vegas Blvd #570, Las Vegas, NV 89109

Venue Sponsor: Tao/Lavo

Entertainment: Featuring a kicking country music showcase featuring Deejay Du, Phoenix Stone, Dylan Taylor & Gwen Sebastian!

Special Thanks to: Party hostess and NMX Speaker, Jessica Northey of #CMChat

Refreshment Sponsor: Guinness Black Lager and u4rik Vodka are providing beverages until 11:00 p.m., but you can stay and play pool and ping pong, dance, listen to the music or enjoy the company of good friends until closing.

Official Hashtag: #BlogsNBoots