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1. Beginner [clear filter]
Sunday, January 6
 

10:30am

How To Add Photography Into Your Marketing Mix
C.C. Chapman will show you how photography in your content marketing is all the rage and the web is getting more visual focused every day. But, thinking beyond pinterest and event photography, he will show how you can use photos in your entire marketing mix. C.C. will share real life examples and talk about how to take better photographs.

Speakers
avatar for C.C. Chapman

C.C. Chapman

Author, Amazing Things Will Happen
Click on the link above to view this speaker's full profile.


Sunday January 6, 2013 10:30am - 11:30am
04. Blogging (Rio #3)

10:30am

Blog Monetization Overview: What Are Your Options To Make Money With A Blog?
There are a lot of ways to make money with a blog. Advertising might be the most obvious, but there are many more. And understanding your opportunities is VERY important to figuring out your way forward. This session is an overview of your options for monetizing your blog. We'll cover 11 different ways to make money with a blog - and go into details on each to help you determine your next steps.

Speakers
avatar for David Risley

David Risley

Founder, Blog Marketing Academy
Click on the link above to view this speaker's full profile.


Sunday January 6, 2013 10:30am - 11:30am
07. Commerce (Rio #11)

10:30am

The Top Reasons Why Bloggers Should Launch A Podcast!

Successful bloggers don’t just blog anymore - they’re everywhere. The panelists in this session will share how podcasting, in particular, can take your blog and brand to the next level, helping increase the size of your online community with this overlooked, but powerful and untapped medium.


Speakers
avatar for Peder Aadahl

Peder Aadahl

Owner, 168 Opportunities
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avatar for Dustin Hartzler

Dustin Hartzler

Please click the speaker name to see their profile
avatar for PJ Jonas

PJ Jonas

CEO, Co-Owner, Goat Milk Stuff
Jim and I have 8 children and live on 3 acres in Indiana. We keep VERY busy homeschooling, caring for the homestead and selling our goat milk soap. Oh, and blogging, podcasting, writing, speaking, and making videos while we are in the process of building new facilities for all of... Read More →
avatar for Jenn Swanson

Jenn Swanson

Passionate Podcaster, CommunicationDiva.com
Click on the link above to view this speaker's full profile.


Sunday January 6, 2013 10:30am - 11:30am
05. Podcasting (Miranda #7)

11:45am

4 Concrete Steps to Get 1,000,000 Relevant Unique Visitors to Your Blog
This session will deliver 4 reasons why blogs are still the King of Social Media. Bill Belew will deliver 4 concrete steps that any niche topic blogger can take to get 1,000,000 real and relevant unique visitors to their blog or network of sites.  He will discuss the different kinds of traffic: search engine, referral, direct and paid, and demonstrate which is best and why, as well as how to get that traffic.  Finally, Bill will speak from real world case studies and give actionable steps for attendees to make a difference in their blogs today.

Speakers
avatar for Bill Belew

Bill Belew

President, BillBelew.com
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Sunday January 6, 2013 11:45am - 12:45pm
04. Blogging (Rio #3)

11:45am

How To Effectively Communicate To A Global Audience
Many new podcasters find themselves occupied with checking the download stats of their podcast. Most podcasters are pleasantly surprised when they find that their show is being downloaded from all over the globe.  This session is led be a panel of experienced podcasters who actually podcast from outside the United States. If you would like to learn how you can more effectively communicate to a global audience, you do not want to miss this session.

 

Speakers
avatar for Farnoosh Brock

Farnoosh Brock

President and Founder, Prolific Living Inc.
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avatar for Karin Hoegh

Karin Hoegh

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avatar for Mark Pentleton

Mark Pentleton

Founder and CEO, Radio Lingua
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avatar for Matthew Workman

Matthew Workman

Producer/Host, Faroe Islands Podcast
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Sunday January 6, 2013 11:45am - 12:45pm
05. Podcasting (Miranda #7)

1:45pm

Journalism 101 For Bloggers
Dr. David Perlmutter presents Journalism 101. The most successful local social media content creators are those who build a brand reputation for professionalism as well as attracting audience numbers; often the two are accomplished in synch. "Going pro" means looking and sounding like a pro…and better yet getting the imprint of being a pro through an alliance with local institutional media like TV/online/print news organizations. This workshop will offer the "101" basics of what you can do to be accepted by viewer-readers as well as the local journalism establishment through enhancing your professional style, process and content.

Speakers
avatar for Dr. David Perlmutter

Dr. David Perlmutter

Director, Professor & Starch Faculty Fellow, The University of Iowa
Click on the link above to view this speaker's full profile.
avatar for David Schwartz

David Schwartz

Ph.D. student, U of Iowa School of Journalism and Mass Comm
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Sunday January 6, 2013 1:45pm - 2:45pm
04. Blogging (Rio #3)

1:45pm

Quick And Dirty Video Production Workshop For Your First YouTube Video
"You should be making videos!" You hear it all the time. But how do you make that first video? Do you need fancy gear? Do you need classes? Turns out you don't need much of anything and in this entertaining and enlightening hands-on session, award-winning speaker Dave Taylor will demonstrate every step needed to create your first YouTube-ready video. From writing a script to lighting and sound, recording with the built-in webcam on your laptop, editing, production and post-production with Apple's iMovie, you'll learn everything you need to make your own quick and dirty videos!

Speakers
avatar for Dave Taylor

Dave Taylor

Quick & Dirty Video Hands-On with iMovie, AskDaveTaylor.com
Click on the link above to view this speaker's full profile.


Sunday January 6, 2013 1:45pm - 2:45pm
09. Workshops (Brasilia #2)
 
Monday, January 7
 

10:30am

Audio Podcasting: Doing It All From Your iPad
This session will cover everything you need to know on how to create an audio podcast from the ground up with an iPad with ZERO need for a computer. This includes recording & editing the episodes, getting it exported as MP3 format. Setting up Hosting for the MP3 file and the creation and management of your RSS feed. It will even cover which apps to use to create the artwork for your show and the best way to bring in listener feedback. Finally it will cover how to submit your podcast to the various directories. All done via your iPad.

Speakers
avatar for Rob Walch

Rob Walch

VP Podcaster Relations, Wizzard Media / Libsyn
Click on the link above to view this speaker's full profile.


Monday January 7, 2013 10:30am - 11:30am
05. Podcasting (Brasilia #1)

11:45am

How to Laser-focus Your WordPress Blog in 60 Minutes
If you've ever wondered if your blog is doing all it can for you, cut to the chase with this session: how to evaluate your blog for the most crucial components. Take your blog a notch or two up by discovering the simple design, content, and reader usability improvements you might have missed. This session helps you assess whether your blog is helping or hindering you from successfully promoting your product, service or passion.

Speakers
avatar for Bob Dunn

Bob Dunn

WordPress trainer and coach, BobWP
Click on the link above to view this speaker's full profile.


Monday January 7, 2013 11:45am - 12:45pm
08. Tools (Miranda #6)
 
Tuesday, January 8
 

10:30am

How To Actually Grow A BIG Brand And Community With Just A Simple Blog
Not every blogger sets out to create a brand, sometimes it just happens based on your passion, drive and authenticity. As the creator of Afrobella.com, I did not start a blog intending to eventually become a "brand," but it happened organically along the way by staying true to who I've always been. In this session I will share the advice and insight I've learned that has helped me make my niche my own, and become a respected brand in my own right -- and I'll tell you what that now means.

Speakers
avatar for Patrice Yursik

Patrice Yursik

creator, Afrobella.com
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 10:30am - 11:30am
04. Blogging (Rio #4)

10:30am

Publishing 101 For Content Creators: From Decision To Market

It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options - big publisher, small independent press, self publishing - that it's hard to keep the end in mind.

This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We'll discuss everything it takes to get noticed and get published in today's changing landscape.

NOTE: This is a super workshop that will last 2 hours!


Speakers
avatar for Amy Fandrei

Amy Fandrei

Please click link to see speaker profile
avatar for Ellen Gerstein

Ellen Gerstein

Vice President, Marketing Director, Grand Central Publishing
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avatar for Peter Knox

Peter Knox

Marketing Manager, John Wiley & Sons
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Tuesday January 8, 2013 10:30am - 11:30am
09. Workshops (Miranda #6)

11:45am

Road map to storytelling: Writing that turns visitors into loyal readers
Having all the SEO, page views and followers in the world doesn't mean you know how to tell a story -- one of the few things that makes visitors come back. Writing without a point or an angle is a joke without a punchline. Nearly all great stories, from cave drawings through Susan Orlean’s latest work, follow some version of the same road map — and without it, most stories just wander. Learn the structure of storytelling, from a great lead to a solid angle to an ending that makes readers remember your name.

Speakers
avatar for Spud Hilton

Spud Hilton

Travel editor and jihadist for storytelling, S.F. Chronicle / Bad Latitude blog
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 11:45am - 12:45pm
04. Blogging (Rio #3)

11:45am

Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customers
The more you give away, the more you get back in return - but only if you do it right. In this session you'll learn how you can leverage the power of FREE online and use various techniques (and human nature) to get even more back in return.

Speakers
avatar for Pat Flynn

Pat Flynn

Owner, Podcast Host and Author, The Smart Passive Income Blog
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 11:45am - 12:45pm
07. Commerce (Rio #11)

3:00pm

Community Building Lessons from a Professional Twitter Party Host

When Amy Lupold Bair created the Twitter Party marketing concept in 2008, giveaways on Twitter did not exist and companies weren’t engaging Twitter users with organized events. Within six months of her first Twitter Party, a community of thousands of twitter party-goers had developed and brands were lining up for the chance to engage with this suddenly very important demographic. This session will outline the community building lessons that have come from over four years of audience growth and outline the resulting strategies.


Tuesday January 8, 2013 3:00pm - 4:00pm
04. Blogging (Rio #4)

3:00pm

How To Create Winning Infographics That Drive Traffic And Sharing

We all know a picture is worth a thousand words, so what is an infographic worth? John T. Meyer, founder of Lemon.ly, a visual marketing firm, looks at the role of infographics as part of your content strategy and the value they can provide for your audience. The session will focus on the key elements of a successful infographic and how YOU can get started making your own infographics today.


Speakers
avatar for John Meyer

John Meyer

CEO, Lemon.ly
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 3:00pm - 4:00pm
04. Blogging (Rio #3)

3:00pm

Ten legal cases every podcaster, blogger or media producer should know about.

In this session, podcast and new media attorney Gordon Firemark reviews ten recent legal cases affecting podcasters, bloggers and media producers and how they do business, protect themselves, and stay out of trouble.


Speakers
avatar for Gordon Firemark

Gordon Firemark

Entertainment and Media Lawyer, Law Offices of Gordon P. Firemark
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Tuesday January 8, 2013 3:00pm - 4:00pm
05. Podcasting (Miranda #7)

3:00pm

Got Video? How To Get On-Camera Ready

In this workshop, you'll get on your feet and gain confidence speaking on camera. Guided by Monica McCarthy, an actress turned director and producer of web videos for entrepreneurs, you'll learn how to "act natural", ask better questions, deal with nerves, and write scripts for your blog or business that your audience will actually want to watch. In this workshop Monica will also offer critiques of current web videos. This is not to be missed if you want to add videos to your websites!


Speakers
avatar for Monica McCarthy

Monica McCarthy

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Tuesday January 8, 2013 3:00pm - 4:00pm
09. Workshops (Miranda #6)