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Blogging [clear filter]
Sunday, January 6
 

10:30am

How To Add Photography Into Your Marketing Mix
C.C. Chapman will show you how photography in your content marketing is all the rage and the web is getting more visual focused every day. But, thinking beyond pinterest and event photography, he will show how you can use photos in your entire marketing mix. C.C. will share real life examples and talk about how to take better photographs.

Speakers
avatar for C.C. Chapman

C.C. Chapman

Author, Amazing Things Will Happen
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Sunday January 6, 2013 10:30am - 11:30am
04. Blogging (Rio #3)

10:30am

Insane Loyalty: How To Get people Fanatically Addicted To You
There are certain topics that shouldn’t be discussed in polite company. Religion, money, and politics come to mind. In this session, Dino Dogan will not only discuss all three of those topic, but he will also pull the curtains on more primal drives that turn ordinary customers into rabid advocates for you and your brand. Apple, Starbucks, and Oprah already know and use these principals on you. Now it’s time to turn the tables and use it on others. 

Speakers
avatar for Dino Dogan

Dino Dogan

Chief Gardener in Charge, Triberr
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Sunday January 6, 2013 10:30am - 11:30am
04. Blogging (Rio #4)

11:45am

4 Concrete Steps to Get 1,000,000 Relevant Unique Visitors to Your Blog
This session will deliver 4 reasons why blogs are still the King of Social Media. Bill Belew will deliver 4 concrete steps that any niche topic blogger can take to get 1,000,000 real and relevant unique visitors to their blog or network of sites.  He will discuss the different kinds of traffic: search engine, referral, direct and paid, and demonstrate which is best and why, as well as how to get that traffic.  Finally, Bill will speak from real world case studies and give actionable steps for attendees to make a difference in their blogs today.

Speakers
avatar for Bill Belew

Bill Belew

President, BillBelew.com
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Sunday January 6, 2013 11:45am - 12:45pm
04. Blogging (Rio #3)

11:45am

The Art of Becoming a Leader In Your Niche
Led by food blogger, Patti Londre, this session gives you specific tools to become a leader in your niche.  Blogging, branding, books, and business; food enthusiasts embrace culinary new media rather easily. It's a fact, anyone can launch a food blog within a matter of minutes. Then something happens...they either float to the top or sink to the murky bottom of visibility. Sitting at a computer making things happen is a lonely craft. Yet, some bloggers have a knack for not only being read, but really being seen. Learning the art of becoming a leader can make the difference in YOUR culinary presence. Learn from a panel of Los Angeles' most visible bloggers how they do it.

Speakers
EK

Erika Kerekes

Publisher, In Erika's Kitchen
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avatar for Patti Londre

Patti Londre

Producer and Blogger, Camp Blogaway and Worth The Whisk
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DR

Dorothy Reinhold

Publisher, Shockingly Delicious
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Sunday January 6, 2013 11:45am - 12:45pm
04. Blogging (Rio #4)

1:45pm

Journalism 101 For Bloggers
Dr. David Perlmutter presents Journalism 101. The most successful local social media content creators are those who build a brand reputation for professionalism as well as attracting audience numbers; often the two are accomplished in synch. "Going pro" means looking and sounding like a pro…and better yet getting the imprint of being a pro through an alliance with local institutional media like TV/online/print news organizations. This workshop will offer the "101" basics of what you can do to be accepted by viewer-readers as well as the local journalism establishment through enhancing your professional style, process and content.

Speakers
avatar for Dr. David Perlmutter

Dr. David Perlmutter

Director, Professor & Starch Faculty Fellow, The University of Iowa
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avatar for David Schwartz

David Schwartz

Ph.D. student, U of Iowa School of Journalism and Mass Comm
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Sunday January 6, 2013 1:45pm - 2:45pm
04. Blogging (Rio #3)

1:45pm

Three Very Unique Ways To Build A Massive Community
This session will teach content creators how to use three unique methods using new media to build a friendly and dedicated community through crowdsourcing, "blong song (blog song) weekly news recap", and blogging-podcasting. You will learn how to build a community or fan base from a group of experienced culture representatives (Grown Up Hip Hop Dads), building a community focused around a specific message content.

Speakers
avatar for Jason Bellini

Jason Bellini

Rapper interrogator, Sketchwrek Studios
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avatar for Joe Brewer

Joe Brewer

Song Blogger/Rapper/Lawyer, ThePressJunket.com
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avatar for Jeramiah Giehl

Jeramiah Giehl

Just para-DOX, para-DOX parABLEs-JAG'D Edge Media
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Sunday January 6, 2013 1:45pm - 2:45pm
04. Blogging (Rio #4)
 
Monday, January 7
 

10:30am

Link Parties, Blog Hops And Other Little-Known Techniques To Grow And Promote Your Blog
In February 2011, we started our blog SixSistersStuff.com. Within one year of starting our blog, we went from hundreds of hits per day to HUNDREDS of THOUSANDS of hits per day. We get asked all the time how we grew our blog and one of our go-to answers has always been Link Parties. Join the us to learn how to grow and promote your blog using link parties and other little-known techniques. We would love to share the secrets to our success with other bloggers!

Speakers
avatar for Cydney Adamson

Cydney Adamson

Admin, Six Sisters Stuff
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avatar for Stephanie Adamson

Stephanie Adamson

Sister, Six Sisters Stuff, LLC
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avatar for Camille Beckstrand

Camille Beckstrand

Co-Founder and Owner of SixSistersStuff.com, Six Sisters' Stuff
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avatar for Elyse Ellis

Elyse Ellis

Using Link Parties to Grow and Promote Your Blog, Six Sisters' Stuff, LLC
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Monday January 7, 2013 10:30am - 11:30am
04. Blogging (Rio #4)

10:30am

Walk The Talk: Learn To Write For A Global Audience

Useful, immediately applicable insights for bloggers who would want to reach out to international audiences: how, when, topics, voice etc + how to monetize with an international audience… Focus on European perspective from a US point of view.


Speakers
avatar for Chris Heuer

Chris Heuer

Please Click Link to go to Speaker Profile
avatar for Frederic Montagnon

Frederic Montagnon

Walk The Talk, Write For A Global Audience, Overblog
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avatar for Amy Vernon

Amy Vernon

Internet Media Labs
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Monday January 7, 2013 10:30am - 11:30am
04. Blogging (Rio #3)

11:45am

How To Tie Google Plus And Your Blog Together For Increased Exposure In the Search Engines And More Traffic
Led by Amanda Blain with over 1 million Google+ Followers, this must-attend session will show you some underused ways how Google+ can increase your presence in Google’s search engine with your already existing blog and posts and how to grow and expand your community. Why Google Authorship (the little picture of you showing in google results) is important and how to set it up in a few steps.

Speakers
avatar for Amanda Blain

Amanda Blain

CEO, Girlfriend Social
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Monday January 7, 2013 11:45am - 12:45pm
04. Blogging (Rio #4)

11:45am

The Anatomy of a 100,000 Visitor Post: A Step-By-Step Guide to Writing Viral Posts That Get Massive Traffic And Shares
Ever wonder what it takes to make a blog post go viral? In this session, Copyblogger's Associate Editor Jon Morrow will take you behind the scenes of some of his most popular posts showing you exactly what he did to get over 100,000 visitors to a single post, as well as giving you a step-by-step strategy for how to do it yourself.

And rest assured, the advice here goes well beyond "write great content." By attending the session, you'll be learning some of the most advanced blog traffic strategies in existence, many of which have never been revealed in public.

Speakers
avatar for Jon Morrow

Jon Morrow

CEO, Boost Blog Traffic, LLC
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Monday January 7, 2013 11:45am - 12:45pm
04. Blogging (Rio #3)

2:45pm

How To Build Your Blog Community: Three Top Bloggers Share Their Secrets
The biggest community builders online aren’t celebs that get mobbed at the mall. They’re people with a passion who engage across platforms and build huge followings. Their feisty Twitter feeds, rocking hashtag communities, and clever YouTube channels take it all beyond blogging. Baby Boomer powerhouse Linda Bernstein will lead a discussion among three of the mightiest women in on the Internet: Country music queen Jessica Northey, lifestyle entrepreneur Britt Michaelian and geek extraordinaire Amy Vernon. Listen as they share their secrets for building a community that loves you and comes back for more.

Speakers
avatar for Linda Bernstein

Linda Bernstein

Head Honcho, Linda Bernstein Media Enterprises
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avatar for Britt Michaelian

Britt Michaelian

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avatar for Jessica Northey

Jessica Northey

Owner and CEO, Finger Candy Media
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avatar for Amy Vernon

Amy Vernon

Internet Media Labs
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Monday January 7, 2013 2:45pm - 3:45pm
04. Blogging (Rio #4)

2:45pm

How To Compete Against Billion Dollar Media Empires And Win Engagement And Traffic
Many blogs are in niches where they must compete at some level with larger media outlets. Blogs which reside in the travel, food, fashion, sports, entertainment and politics niches have to compete for attention with newspapers, magazines, radio and television in addition to large well funded websites. Most bloggers enter the game with no staff, no budget and no mindshare. Knowing how to compete and find your space in a competitive marketplace with limited resources is something everyone in the world of new media must deal with.

Speakers
avatar for Gary Arndt

Gary Arndt

Blogger, Everything Everywhere
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Monday January 7, 2013 2:45pm - 3:45pm
04. Blogging (Rio #3)
 
Tuesday, January 8
 

10:30am

25 Ways to be more Re-Pinnable - Engaging Content & the Power of Pinterest
Pinterest, the latest and greatest Social Media platform, offers Bloggers (and other content-creators) a wonderful opportunity to grow our communities and influence with engaging images and content. We'll spotlight 25 ways to use the power of Pinterest to generate traffic and awareness with Re-pinnable images. From graphic/image tools and tips, to how to cross-promote on various social media platforms, to creating content that others want to share for you - we'll cover how to use Pinterest effectively and successfully support your Blog brand and goals.

Speakers
avatar for Debba Haupert

Debba Haupert

Owner / Social Media Strategist, Girlfriendology LLC
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Tuesday January 8, 2013 10:30am - 11:30am
04. Blogging (Rio #3)

10:30am

How To Actually Grow A BIG Brand And Community With Just A Simple Blog
Not every blogger sets out to create a brand, sometimes it just happens based on your passion, drive and authenticity. As the creator of Afrobella.com, I did not start a blog intending to eventually become a "brand," but it happened organically along the way by staying true to who I've always been. In this session I will share the advice and insight I've learned that has helped me make my niche my own, and become a respected brand in my own right -- and I'll tell you what that now means.

Speakers
avatar for Patrice Yursik

Patrice Yursik

creator, Afrobella.com
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Tuesday January 8, 2013 10:30am - 11:30am
04. Blogging (Rio #4)

11:45am

Let’s Make This Long-Term: Combining SEO + Community to Create The Perfect Marriage
Ok, so we're finally starting to understand the significance of both SEO and Community, but what about the combination of the two? As the Director of Community at SEOmoz, my experience is knee deep in bringing SEO and Community together. In this session I'll discuss specific SEO tactics to help you build your community, as well as actionable ways to get our community to help build your SEO power.

 

Speakers
avatar for Jennifer Lopez

Jennifer Lopez

Director of Community, SEOmoz
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Tuesday January 8, 2013 11:45am - 12:45pm
04. Blogging (Rio #4)

11:45am

Road map to storytelling: Writing that turns visitors into loyal readers
Having all the SEO, page views and followers in the world doesn't mean you know how to tell a story -- one of the few things that makes visitors come back. Writing without a point or an angle is a joke without a punchline. Nearly all great stories, from cave drawings through Susan Orlean’s latest work, follow some version of the same road map — and without it, most stories just wander. Learn the structure of storytelling, from a great lead to a solid angle to an ending that makes readers remember your name.

Speakers
avatar for Spud Hilton

Spud Hilton

Travel editor and jihadist for storytelling, S.F. Chronicle / Bad Latitude blog
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Tuesday January 8, 2013 11:45am - 12:45pm
04. Blogging (Rio #3)

3:00pm

Community Building Lessons from a Professional Twitter Party Host

When Amy Lupold Bair created the Twitter Party marketing concept in 2008, giveaways on Twitter did not exist and companies weren’t engaging Twitter users with organized events. Within six months of her first Twitter Party, a community of thousands of twitter party-goers had developed and brands were lining up for the chance to engage with this suddenly very important demographic. This session will outline the community building lessons that have come from over four years of audience growth and outline the resulting strategies.


Tuesday January 8, 2013 3:00pm - 4:00pm
04. Blogging (Rio #4)

3:00pm

How To Create Winning Infographics That Drive Traffic And Sharing

We all know a picture is worth a thousand words, so what is an infographic worth? John T. Meyer, founder of Lemon.ly, a visual marketing firm, looks at the role of infographics as part of your content strategy and the value they can provide for your audience. The session will focus on the key elements of a successful infographic and how YOU can get started making your own infographics today.


Speakers
avatar for John Meyer

John Meyer

CEO, Lemon.ly
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Tuesday January 8, 2013 3:00pm - 4:00pm
04. Blogging (Rio #3)