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BusinessNext [clear filter]
Sunday, January 6
 

10:30am

Community 2.0

All Access Pass Required. Click here for details.


Speakers
avatar for Matthew Michelsen

Matthew Michelsen

CEO/Founder, The Backplane
Click on the link above to view this speaker's full profile.


Sunday January 6, 2013 10:30am - 10:50am
Miranda #1, #2, #3, #4

10:50am

Become the Positively Unforgettable Face of Your Firm

More than smarts, money, hard work, good intentions or even charisma, to stay sought-after in our increasingly complex yet connected world, hone two vital abilities, other than your strongest talent. They are your quotability and your capacity to collaborate with diverse people around sweet spots of mutual benefit.

All Access Pass Required. Click here for details.


Speakers
avatar for Kare Anderson

Kare Anderson

CEO, Say it Better Center
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Sunday January 6, 2013 10:50am - 11:10am
Miranda #1, #2, #3, #4

11:10am

How To Become An Effective Social Business

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Speakers
avatar for Jon Ferrara

Jon Ferrara

CEO, Nimble, Inc.
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Sunday January 6, 2013 11:10am - 11:30am
Miranda #1, #2, #3, #4

11:30am

Break
Sunday January 6, 2013 11:30am - 11:45am
Miranda #1, #2, #3, #4

11:45am

Mobile Marketing: Academic Of The Year

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Speakers
avatar for Lin Humphrey

Lin Humphrey

Mobile Marketing Academic of the Year, PhD Student, Texas Tech University
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Sunday January 6, 2013 11:45am - 12:05pm
Miranda #1, #2, #3, #4

12:05pm

What the crowd will do next: How Social Currencies will Re-DEFINE the Economics of Work

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Speakers
avatar for Steve Faktor

Steve Faktor

Author, Entrepreneur, Digital Commerce Expert, IdeaFaktory (dba Blue Beacon Partners, LLC)
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Sunday January 6, 2013 12:05pm - 12:25pm
Miranda #1, #2, #3, #4

12:25pm

All About Them

Contrary to everything you’ve been told, your brand has very little to do with you. Instead, the most powerful brands are All About Them, created to resonate with their audiences and compel them to respond favorably. The world’s greatest brands, from companies to celebrities, use this simple secret to create their most successful futures. Spend an enlightening few minutes with brand guru Bruce Turkel and learn how you too can harness the power of All About Them.

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Speakers
avatar for Bruce Turkel

Bruce Turkel

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Sunday January 6, 2013 12:25pm - 12:45pm
Miranda #1, #2, #3, #4

12:45pm

Lunch
Sunday January 6, 2013 12:45pm - 1:45pm
New Media Lounge

1:45pm

Session TBD

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Sunday January 6, 2013 1:45pm - 2:05pm
Miranda #1, #2, #3, #4

2:05pm

Social User Experience

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Speakers
avatar for Yaacov Cohen

Yaacov Cohen

Co-founder & CEO, harmon.ie
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Sunday January 6, 2013 2:05pm - 2:25pm
Miranda #1, #2, #3, #4

2:25pm

Paid To Think

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Speakers
avatar for David Goldsmith

David Goldsmith

President, Goldsmith Organization
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Sunday January 6, 2013 2:25pm - 2:45pm
Miranda #1, #2, #3, #4

2:45pm

Break

Audience Q&A for Scott Abel, Yaacov Cohen, and David Goldsmith


Sunday January 6, 2013 2:45pm - 3:00pm
Miranda #1, #2, #3, #4
 
Monday, January 7
 

10:30am

TBD
Session Information Coming Soon

All Access Pass Required. Click here for details.

Speakers
avatar for Mitch Joel

Mitch Joel

President, Twist Image
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avatar for Robert Scoble

Robert Scoble

Blogger/Author/Tech Evangelist, Rackspace
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Monday January 7, 2013 10:30am - 11:00am
BusinessNext (Miranda #3)

10:30am

Using Social Data to become a Trusted Advisor

John Hagel, director Deloitte Consulting LLP and co-chairman of the Deloitte Center for the Edge, and Eric Openshaw, vice chairman and U.S. Technology, Media & Telecommunications leader for Deloitte LLP will discuss how using the increasing detail available through social data, companies can become a trusted advisor to their customers by developing a deeper, holistic understanding of their needs.

All Access Pass Required. Click here for details.

 

 


Moderators
avatar for Kare Anderson

Kare Anderson

CEO, Say it Better Center
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Speakers
avatar for John Hagel

John Hagel

Using Social Data To Be a Trusted Advisor, Deloitte Center for the Edge
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avatar for Eric Openshaw

Eric Openshaw

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Monday January 7, 2013 10:30am - 11:00am
BusinessNext (Miranda #1)

11:15am

A Look Into The Future Of Influence Marketing

Interview with Sam Fiorella, Jennifer Beaupre and Luke Hohmann. Moderated by Mark Fidelman.

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Moderators
avatar for Mark Fidelman

Mark Fidelman

BusinessNext Conference Director, author of Socialized!
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Speakers
avatar for Jennifer Beaupre

Jennifer Beaupre

Head of Marketing, BlogFrog
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avatar for Sam Fiorella

Sam Fiorella

Partner, CX Strategist, Sensei Marketing
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avatar for Luke Hohmann

Luke Hohmann

The Innovation Games Company
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avatar for Lori Ruff

Lori Ruff

CEO, Integrated Alliances
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Monday January 7, 2013 11:15am - 11:45am
BusinessNext (Miranda #1)

11:15am

The Art Of Mobile Business

Interview with Brian Wong, Jack Bicer and Dorron Mottes. Moderated by Michael Krigsman of the WSJ.

All Access Pass Required. Click here for details.




 


Moderators
avatar for Dan Keldsen

Dan Keldsen

Chief Engagement Officer, Information Architected
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Speakers
avatar for Jack Bicer

Jack Bicer

CEO, Septium Corporation
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avatar for Dorron Mottes

Dorron Mottes

CEO, VascoDe Technologies
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avatar for Brian Wong

Brian Wong

CEO, Kiip
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Monday January 7, 2013 11:15am - 11:45am
BusinessNext (Miranda #3)

12:00pm

Social Influence: Why Brands Care

Interview with Susan Borst, Andy Levey, and Jon Dick.  Moderated by Steve Faktor (Forbes).

All Access Pass Required. Click here for details.


Moderators
avatar for Steve Faktor

Steve Faktor

Author, Entrepreneur, Digital Commerce Expert, IdeaFaktory (dba Blue Beacon Partners, LLC)
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Speakers
avatar for Susan Borst

Susan Borst

Director of Industry Initiatives, Interactive Advertising Bureau (IAB)
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avatar for Jonathan Dick

Jonathan Dick

Director of Business Development, Klout
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avatar for Andy Levey

Andy Levey

Senior Manager of New Media and Analytics, Cirque du Soleil
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Monday January 7, 2013 12:00pm - 12:30pm
BusinessNext (Miranda #3)

12:00pm

What the next generation of social networks and communities look like
Moderators
avatar for Bruce Upbin

Bruce Upbin

Managing Editor, Forbes
Click on the link above to view this speaker's full profile.

Monday January 7, 2013 12:00pm - 12:30pm
BusinessNext (Miranda #1)

1:45pm

Driving Social Business Results At Scale

Interview with Dion Hinchliffe, Mike Edelhart, and Jacob Morgan. Moderated by Kare Anderson.

All Access Pass Required. Click here for details.


Moderators
avatar for Kare Anderson

Kare Anderson

CEO, Say it Better Center
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Speakers
avatar for Mike Edelhart

Mike Edelhart

CEO, The Tomorrow Project, LLC
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avatar for Dion Hinchcliffe

Dion Hinchcliffe

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avatar for Ethan McCarty

Ethan McCarty

Director, Enterprise Social Web Strategy, IBM
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avatar for Jacob Morgan

Jacob Morgan

Principal and co-founder, Chess Media Group
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Monday January 7, 2013 1:45pm - 2:15pm
BusinessNext (Miranda #3)

1:45pm

What's Next With Social, Mobile, and The Cloud

Interview with Ethan McCarty and Vala Afshar. Moderated by Michael Krigsman.

All Access Pass Required. Click here for details.


Moderators
avatar for Michael Krigsman

Michael Krigsman

CEO, Asuret Inc.
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Speakers
avatar for Vala Afshar

Vala Afshar

CMO & Chief Customer Officer, Enterasys Networks
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avatar for Robert Scoble

Robert Scoble

Blogger/Author/Tech Evangelist, Rackspace
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Monday January 7, 2013 1:45pm - 2:15pm
BusinessNext (Miranda #1)

2:30pm

Digital Marketing: These Brands Get It - These Brands Don't

Interview with Marcy Massura, Kendra Bracken-Ferguson, and Dorie Clark.  Moderated by Christine Crandel.

All Access Pass Required. Click here for details.


Moderators
avatar for Christine Crandell

Christine Crandell

President, New Business Strategies
Click on the link above to view this speaker's full profile.

Speakers
avatar for Kendra Bracken-Ferguson

Kendra Bracken-Ferguson

Co-Founder/Managing Director, Digital Brand Architects
Click on the link above to view this speaker's full profile.
avatar for Dorie Clark

Dorie Clark

consultant and blogger, Forbes & Harvard Business Review
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avatar for Marcy Massura

Marcy Massura

Digital Strategist, Weber Shandwick
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Monday January 7, 2013 2:30pm - 3:00pm
BusinessNext (Miranda #3)

2:30pm

The Future of Communities in Social Media

Interview with Bahram Nour-Omid, Guy Kawasaki and Mari Smith. Moderated by Mark Fidelman

All Access Pass Required. Click here for details.


Moderators
avatar for Mark Fidelman

Mark Fidelman

BusinessNext Conference Director, author of Socialized!
Click on the link above to view this speaker's full profile.

Speakers
avatar for Guy Kawasaki

Guy Kawasaki

CEO of Alltop, author of APE - Author, Publisher, Entrepreneur
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avatar for Bahram Nour-Omid

Bahram Nour-Omid

CEO, Nestivity
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avatar for Mari Smith

Mari Smith

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Monday January 7, 2013 2:30pm - 3:00pm
BusinessNext (Miranda #1)

3:15pm

CEO Lessons: How To Build A Large, Loyal Following Of Brand Advocates

Interview with Rob Tarkoff by Christine Crandel.

All Access Pass Required. Click here for details.


Moderators
avatar for Christine Crandell

Christine Crandell

President, New Business Strategies
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Speakers
avatar for Rob Tarkoff

Rob Tarkoff

President & Chief Executive Officer, Lithium Technologies
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Monday January 7, 2013 3:15pm - 3:45pm
BusinessNext (Miranda #1)

3:15pm

It’s A Mobile And Social World - How To Succeed In It

Interview with Justin Levy and Jas Dhillon and Mark Miller. Moderated by Steve Faktor.

All Access Pass Required. Click here for details.


Moderators
avatar for Steve Faktor

Steve Faktor

Author, Entrepreneur, Digital Commerce Expert, IdeaFaktory (dba Blue Beacon Partners, LLC)
Click on the link above to view this speaker's full profile.

Speakers
avatar for Jas Dhillon

Jas Dhillon

Chief Social Technology Officer, Ipsos
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avatar for Justin Levy

Justin Levy

Head of Global Social Media, Online Services Div., Citrix
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avatar for Mark Miller

Mark Miller

Senior Storyteller, EndUserSharePoint|NothingButSharePoint
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Monday January 7, 2013 3:15pm - 3:45pm
BusinessNext (Miranda #3)
 
Tuesday, January 8
 

10:15am

Link Building: The Best Marketing Strategy You've Never Heard Of
Everyone always asks, “How can I rank #1 in Google for X?” While Google changes their algorithm almost too frequently to keep up with, there is one constant of internet marketing: link building. Building links will not only help you perform better in the search engines, but also bring more attention to your site. Link building is really relationship building; learn how to accomplish that with social media, as well as good ol’ fashion hustle. Using several easy tools and strategies, you will be building links in no time.

All Access Pass Required. Click here for details.

Speakers
avatar for Alison Groves

Alison Groves

Product Coordinator, Raven Internet Marketing Tools
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 10:15am - 10:45am
BusinessNext (Miranda #1)

10:15am

Social Lessons From The 2012 Elections
The 2012 U.S. elections highlighted some important changes in America--and also some important lessons for marketers. In this session you'll hear from Tom Webster, the Vice President of Strategy for Edison Research--the sole provider of Exit Polling data for all major news networks. Webster will take attendees behind the scenes for a look at how social played a role in politics, and the lessons that marketers can take home as a result. Attendees will also gain key insights into the great shifts happening in the American population, and the implications of those shifts.

All Access Pass Required. Click here for details.

Speakers
avatar for Tom Webster

Tom Webster

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Tuesday January 8, 2013 10:15am - 10:45am
BusinessNext (Miranda #3)

11:00am

A Case Study for Maximizing Influencer Outreach (or: Glasses, A Love Story)
You know you have to pay attention to your advocates...and to bloggers...AND to high-social-score-wielding "Influencers." But how do you put all of that together into an influencer outreach or marketing program that really works?

The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you'll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts.

All Access Pass Required. Click here for details.

Speakers
avatar for Tamsen Webster

Tamsen Webster

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Tuesday January 8, 2013 11:00am - 11:30am
BusinessNext (Miranda #3)

11:00am

Mastering LinkedIn for Business Success
In this session, I'll provide attendees with a roadmap for how to build your professional brand and expand your influence through "high impact" and "high influence" activities on the largest online professional network, LinkedIn. If you're not taking full advantage of the capabilities of this powerful social network, you are missing valuable opportunities to grow your business!

All Access Pass Required. Click here for details.

Speakers
avatar for Stephanie Sammons

Stephanie Sammons

I'm CEO and Founder of Wired Advisor, Wired Advisor, LLC
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 11:00am - 11:30am
BusinessNext (Miranda #1)

12:00pm

Creating An Effective Social Mobile Experience

Vivek Bhardwaj from RIM (BlackBerry) will discuss Creating An Effective Social Mobile Experience


Speakers
avatar for Vivek Bhardwaj

Vivek Bhardwaj

Vivek Bhardwaj From RIM (Blackberry) will discuss Creating an Effective Social Media Experience


Tuesday January 8, 2013 12:00pm - 12:30pm
BusinessNext (Miranda #1)

12:00pm

The Scoop on Content Marketing: From Ideation to Influence

Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing. But many still struggle with it: How to create the kind of content that truly engages audience; how to create content in a way that's sustainable and repeatable for enterprise; and how to leverage content all across the social web. In this team session, Ann will share how to create the kind of stuff that is truly worth sharing. Then, Michael will address how best to amplify and leverage your efforts: How do get the most bang for your buck? How do you best match the message to the medium? 


Speakers
avatar for Ann Handley

Ann Handley

Chief Content Officer, MarketingProfs
Click on the link above to view this speaker's full profile.
avatar for Michael Terpin

Michael Terpin

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Tuesday January 8, 2013 12:00pm - 12:30pm
BusinessNext (Miranda #3)

3:00pm

Brand Journalist -- Creating Great Content For Companies Without Selling Your Soul
Brands around the world are becoming publishers. This session explores how writers can leverage their reputation, domain expertise, and networks of followers, friends and fans to build a relationship with these brands, without compromising integrity.

All Access Pass Required. Click here for details.

Speakers
avatar for Tom Gerace

Tom Gerace

CEO, Skyword Inc
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 3:00pm - 3:30pm
BusinessNext (Miranda #3)

3:00pm

The Digital Divide - Why Brand’s Don’t Get It

Interview with Linda Sherman, Jessica Gioglio, and Dr. Natalie Petouhoff. Moderated by Dorie Clark.

All Access Pass Required. Click here for details.


Moderators
avatar for Dorie Clark

Dorie Clark

consultant and blogger, Forbes & Harvard Business Review
Click on the link above to view this speaker's full profile.

Speakers
avatar for Jessica Gioglio

Jessica Gioglio

How Dunkin' Keeps Its Fans Running on Social Media, Dunkin' Donuts
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avatar for Nick Harris

Nick Harris

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avatar for Dr. Natalie Petouhoff

Dr. Natalie Petouhoff

CEO, Social Business Builders: The Results Group
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avatar for Linda Sherman

Linda Sherman

Co-Founder and Social Marketing Strategist, Courage Group
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Tuesday January 8, 2013 3:00pm - 3:30pm
BusinessNext (Miranda #1)

3:45pm

Let’s Get Personal: How to Change Your Marketing Approach and Get Noticed
Speakers
avatar for Natasa Djukanovic

Natasa Djukanovic

Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 3:45pm - 4:15pm
BusinessNext (Miranda #1)

3:45pm

The New Influencers: Brand Advocacy Inside & Out
This session will take a deep dive into explaining the differences between influencers and advocates; and why creating customer advocate programs for both external brand advocates and internal employees delivers longer term business value then just influencer engagement. The session will also deliver real case studies that will equip participants with actionable next steps.

All Access Pass Required. Click here for details.

Speakers
avatar for Michael Brito

Michael Brito

SVP, Social Business, Edelman
Click on the link above to view this speaker's full profile.
avatar for Matt Ridings

Matt Ridings

Cofounder & CEO, SideraWorks
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 3:45pm - 4:15pm
BusinessNext (Miranda #3)