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Social Business [clear filter]
Tuesday, January 8
 

10:15am

How to Get Started with Facebook Ads: 3 Easy Ad Strategies to Attract Quality Traffic, Grow Your Leads & Increase Profits

Facebook ads work. It’s a fact. And with Facebook's new and improved "social ad" opportunities, you can get in front of your perfect audience, even with a small budget and limited resources.  Did you know that there are MANY different strategies for Facebook ads? From more blog readers, to a stronger online community, to more leads and bigger sales, Facebook ads can be your secret weapon.  However, just like anything in business, you need to know the lay of the land before you dive in. Once you know how to set up your Facebook ads, your opportunities are endless.


Speakers
avatar for Amy Porterfield

Amy Porterfield

Facebook Author, Trainer and Speaker, Amy Porterfield, Inc.
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 10:15am - 10:45am
Miranda #5

11:00am

Social Media and the Law: Emerging Legal Issues and Obligations

It’s becoming harder and harder to keep up with social media legal 
developments - and what these changes mean for you and your business. Recent new laws and legal cases have changed the obligations of online content
producers, created new responsibilities for employers, and created privacy implications. In this practical session, a panel of attorneys will discuss in plain 
English what recent changes in the law mean for you and your business. 


Speakers
avatar for John Corcoran

John Corcoran

Small Business Attorney, Blogger, The Smart Business Revolution blog
Click on the link above to view this speaker's full profile.
avatar for Gordon Firemark

Gordon Firemark

Entertainment and Media Lawyer, Law Offices of Gordon P. Firemark
Click on the link above to view this speaker's full profile.
avatar for Brian Wassom

Brian Wassom

Chair, Social/Mobile/Emerging Media Practice Group, Honigman Miller Schwartz and Cohn LLP
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 11:00am - 11:30am
Miranda #5

11:45am

War of Words: Myth-Busting Social, SEO & Content

This just in: "SEO is Dead", "There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels. 


This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success. 


Speakers
avatar for Lee Odden

Lee Odden

CEO, TopRank Online Marketing
Click on the link above to view this speaker's full profile.


Tuesday January 8, 2013 11:45am - 12:15pm
Miranda #5

3:00pm

Leveraging Blogging For Social Impact

In this session, Chief of Staff to Arianna Huffington Daniel Koh will detail The Huffington Post's "What is Working" initiative, a movement that is engaging members of the private, public, and nonprofit sectors in a vibrant conversation on solutions to America's jobs crisis.

Dan will detail the initiative from conception to execution, including the vital role blogs have played in the initiative, as well as how to effectively engage readers for social change.


Speakers
avatar for Daniel Koh

Daniel Koh

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Tuesday January 8, 2013 3:00pm - 3:30pm
Miranda #5

3:45pm

Personal Branding: How Little Companies can Do Big Things

This session is a very practical session, helping individual professionals gain insight in how they can build their PERSONAL BRANDS to boost sales, increase visibility, get media attention (and more).

You'll get 5 specific steps and 17 practical tips to GROW your BUSINESS through personal brand building in 2013 (you might even laugh bit).


Speakers
avatar for Ramon Ray

Ramon Ray

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Tuesday January 8, 2013 3:45pm - 4:15pm
Miranda #5